Over 1,000 patrons visit The Berkshire Athenaeum, Pittsfield’s public library, each day. They know they can come to this one place to find what they need. The library needed a brand story that conveys the wonder you can find inside. We believe the new brand speaks with authenticity and hope.
Brand Standards
TSM Design provides branding, marketing, and design services to serve clients throughout Massachusetts. Client deliverables include strategic marketing plans, corporate identities, advertising, website design, and creative communication programs.