Springfield City Library Brand Comes to Life Inside Branch, Brand graphics applied to East Forest Park Branch Library During COVID Closure

Springfield, MA – The nearly $10 million East Forest Park branch library was much anticipated by neighborhood residents. In December 2019, the library was opened with great fanfare. There were, however, some important finishing touches to come, including the Springfield City Library brand graphics.

TSM Design, the brand developers, were assigned to take on the task. The agency along with library officials walked through the 17,000 square foot and identified significant areas where brand assets could serve to enhance the overall user experience.

TSM Design was in the middle of the project when the decision was made to close all libraries due to COVID-19. Thanks to the agency’s experience with similar projects, work on the library branding continued without missing a beat. The library team overseeing the project were kept apprised through periodic Zoom meetings.

The final step, the installation of the graphics, is now complete. For now, East Forest Park Branch Library patrons will have to be content to view the photos until their library reopens.