Brand
TSM Design chose to celebrate the firm’s 30th anniversary with a pro bono offer to the Springfield City Library: a rebranding. We believe the new brand has reshaped expectations—among patrons, funding sources, government officials, library employees—about the library. The new Springfield City Library brand, comes to life in narrative, signage, collateral, and video.
Capital Campaign
The Springfield City Library launched a capital campaign to build a new 17,000 square foot branch in East Forest Park. TSM Design was hired to develop the campaign identity and case statement. In addition, TSM Design planned and implemented an event at the future site to fuel the imaginations of neighborhood residents who’ve been waiting for 20 years for a new library. Funds were raised and a beautiful East Forest Park branch is open.
Ad Club Bronze Award
Logo
Ad Club Silver Award
Pocket Brochure
Ad Club Bronze Award
Capital Campaign
Ad Club Silver Award
E-Library Promotion
Ad Club Bronze Award
Imagine Your Library Event
Ad Club Silver Award
East Forest Park Interiors
Buttons
Library Cards
Strategic Plan Materials
Legacy Society Materials
Promise Realized – Capital Campaign Logo
Promise Realized Capital Campaign Materials
Imagine Your Library Event
East Forest Park Branch Interiors
Valley Gives Video
Signage
E-Library Promotional Campaign
Pocket Brochure
TSM Design provides branding, marketing, and design services to serve clients throughout Massachusetts. Client deliverables include strategic marketing plans, corporate identities, advertising, website design, and creative communication programs.