We were invited to develop an umbrella brand for all of the Seuss assets in Springfield including the Dr. Seuss National Memorial Sculpture Garden, The Amazing World of Dr. Seuss Museum, and Ted’s House and Innovation Center. The project deliverables included narrative, name, visual id, assets, and brand guidelines.

The logo puts Seuss in the spotlight, highlighting a unique visitor experience that is inspired by love from Dr. Seuss. The round shape suggests his universal impact and the silhouetted figure leads the way to Seussian fun!