AIC is a private, coeducational, four-year college located in the center of Springfield, Massachusetts.

TSM Design created the AIC President’s Report, “Gaining Ground,” which was well received by the administration, trustees, and donors alike.

TSM Design was also engaged by AIC to boost enrollment in its Continuing Education program. We delivered the message in unexpected places: In downtown bars and restaurants, in downtown parking garages, and up and down the highly trafficked AIC campus. We supported the campaign with a billboard, radio advertising, email, and online.

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“Where Are You Going?” enrollment campaign materials

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