Collateral, Development, Website

For 142 years, the YWCA of Western MA has served our region, guided by its founding principle: to provide shelter, support services, and tools for self-sufficiency for women and girls in our community.

Our agency’s relationship with the YWCA of Western Massachusetts dates back over 20 years. We were invited to assist the YWCA of Western Massachusetts with a landmark project: A capital campaign that would fund the building of a 48-bed shelter for battered women and their children. The shelter would be the first of its kind in New England—state-of-the-art facilities and wraparound services delivered from a known address. We started out in our traditional marketing role and then were asked to expand to campaign consultant. TSM Design was instrumental in helping shape a 140th anniversary celebration capped off with a concert featuring Sweet Honey in the Rock—an event enjoyed by more than 1,200 people.

We assisted the organization in the raising of close to $7 million—the largest campaign of its kind in our region.

Since then, TSM Design has work on high-profile projects including annual reports, a video presentation, a poster series adopted by the YWCA of the USA and the redesign of the YWCA of Western MA website.

YWCA brochures

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YWCA Annual Report showcasing various spreads and details

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Poster series

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YWCA campaign materials.

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YWCA website: http://www.ywworks.org

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