Branding, Packaging

    The white lion is a rare breed and has long been the object of myth and legend. When the founder of White Lion, the first craft brewery in Springfield, Massachusetts, came to us to brand the company, we couldn’t resist. This company is about excellent beer, and much more. The leadership of White Lion is committed to being a vital part of the city’s renaissance. More than a brewer of craft beer, White Lion is an urban revivalist.

    In addition to the brand, TSM Design created the White Lion brand and applied the brand to printed materials, apparel and, of course, packaging.

    “TSM Design transformed our concept, ideas and values into a brand and identity that will support White Lion Brewing Company’s story and experience. The team at TSM is cutting edge and beyond creative. We are very happy to have engaged their services.”

    -Ray Berry, President and General Manager
    White Lion Brewing Company

    ad_Club-iconAd Club Silver Awards for
    Logo Design, Packaging, Promotional Materials
    ad_Club-iconAd Club Judge’s Award
    ad_Club-iconAd Club Bronze Award




    • WL_Variety-Bottles
    • WL_PaleAle-CAPS
    • WL_PaleAle_6Pack

    The Mascot: Leopold

    • WL_Fort Event 14
    • WL_Fort Event 4

    Promotional Materials

    • W-_Invite
    • WL_Coasters2