Branding, Advertising & Marketing

TSM Design developed view books for the Isenberg School of Management, as well as special materials for the online MBA. The strength of these pieces is based on first-hand accounts shared by Isenberg students, faculty and alumni.

TSM Design developed a campaign brand, which was vetted through stakeholder surveys to elevate visibility and connect the myriad of activities that constitute all things “green” and “sustainable” across campus.

TSM Design created the name and brand identity for UMass Amherst’s Tobacco-Free Campaign. We tested the creative through focus groups with various campus constituents and once approved, developed brand standards to guide the development of banners, ads and the website. Leadership at UMass Amherst has indicated that the campaign identity is a success.

Sustainable Umass

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Tobacco Free Umass

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Isenberg brochure

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