Sunshine Village recognized the importance of branding and marketing to its plans for growth. The leadership team knew it was time for the organization to project itself in ways that are reflective of the organization’s character and quality.
During our discovery process the essence of Sunshine Village was quite apparent. We felt the energy and vitality of the organization during our tours of each of the facilities, the storytelling sessions and the facilitated discovery session. It was apparent that Sunshine Village has a positive effect on everyone involved—clients, their families, the employees.
The Sunshine Village brand platform includes a new logo, tagline and narrative. The overarching creative direction includes stunning photos of the organization’s clientele and rich stories that convey the promise of a good day, every day for those who spend time there.
TSM Design applied the brand to printed marketing materials, tradeshow displays and stationery. Additional communication pieces are in the works.
“Working with TSM Design was easy. They talked with people – and listened. They toured programs – and observed. They looked at what we do – and saw our essence. They created the right pictures and chose the right words to convey who we are. All of this was done in a professional, responsive and imaginative way – that truly exceeded our expectations. And while what we do everyday hasn’t changed – with the help of TSM Design – now everyone at Sunshine Village shines!”
– Gina Golash Kos, Executive Director
Ad Club Silver Award
Video: What a Difference a Day Makes
Shining Faces Series