Branding

    For most of its life, the South End Community Center called an old castle-shaped armory in Springfield’s south end home—with its frequent flooding, plumbing problems, even roof cave ins. Then the June 1 tornado shattered the center. Recently, SECC kids were welcomed to a brand new, permanent home at Emerson Wight Park in the City’s south end. TSM Design was hired to develop the brand and build the case for a three-year capacity building campaign.


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