Branding, Collateral, Web, Audio/Visual, Environmental

TSM Design established a nonprofit organization to counteract the broad-brush portrayal of our city as an epicenter of murder and other crimes. Through Pro Springfield Media, we have spearheaded the following initiatives:

Through the power of a podium and a bullhorn, people who may never have been asked are invited to step up and Say Something Nice out about their city.

Speaking of Springfield is a professionally produced online magazine featuring a “good look” at life in Springfield and covering neighborhoods, businesses, art, food and culture.

Western MA Rising, a local event in concert with global movement “One Billion Rising,” brought people from around the Pioneer Valley to rise up to demand an end to violence against women. Work included a visual identity and messaging included in viral emails, PR, social media, posters, newsletters and a billboard. A high-energy, uplifting program included powerful words from the region’s leadership, a martial arts demonstration, Middle Eastern dance, Zumba, and a performance of the powerful Rising anthem by Evelyn Harris and her choir.

Many who work in downtown Springfield never leave their office throughout the day. To encourage getting out and about in Springfield, Pro Springfield Media, in partnership with Springfield Preservation Trust, created Look up, Springfield, a series of FREE lunchtime guided walking tours of downtown Springfield’s historic architecture.

Say Something Nice video

Say Something Nice campaign


Pro Springfield Media:

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Speaking of Springfield:

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Western MA Rising campaign

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