Branding, Place-Based Marketing

    MassDevelopment’s Transformative Development Initiative (TDI) is a place-based development program for Massachusetts Gateway Cities. The program concentrates efforts, resources and investments in a compact area to create a critical mass of activity and investment by local residents, entrepreneurs, businesses and additional private development.

    Springfield TDI, The Pitch
    The Springfield TDI is bordered by Bridge, Main, Lyman and Dwight Streets downtown. The goal is to make it a center for entrepreneurship, culture, and dining. TSM Design was a logical choice to develop the case for investors, developers, and business owners. We first moved to the district 21 years ago.

    Holyoke TDI, Five Year Anniversary Celebration
    In a shift away from a one-day event, The Holyoke Innovation District and its partners produced an entire week of events, highlighting downtown Holyoke’s creative assets. Residents had a chance to see, experience, and connect with the people and places that are bringing innovation to Holyoke.

    TSM Design developed all promotional materials for the event.

    “Thank you for your work! It was a huge hit with everyone. I would be happy to recommend TSM to other folks in the field. It was a pleasure working with you all.” Insiyah Mohammad Bergeron, Holyoke Innovation District Manager/Transformative Development Initiative Fellow

    Springfield TDI Materials

    Holyoke TDI, Innovation Week Materials