Branding, Place-Based Marketing, Event Planning

    The western Mass. Towns of Blandford, Chester, Huntington, Middlefield, Montgomery and Russell are now known as The Gateway Hilltowns. TSM Design was hired to develop and launch the brand among residents of the six communities. While each of the six towns retains its own distinctive identity, all believe “the whole is greater than the sum of its parts.”

    To see the brand in action, visit gatewayhilltowns.org.

    “As the relatively new economic development director for six rural communities, I was tasked with hiring an agency to develop a unified brand identity. Neither the towns nor I had ever worked with a branding and marketing agency. None of us knew what to expect. But we took a leap of faith and hired TSM Design. I can’t say enough about the process. We didn’t have the tools to say what we meant. he agency’s skill at facilitating discovery, their empathetic listening and active understanding translated into an authentic brand narrative and visual identity. We definitely made the right choice!”

    Jeanne, Economic Development Director
    Gateway Hilltowns

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    Big Reveal Event