Eastern States Exposition CEO and President Gene Cassidy hired TSM Design to rebrand this venerable organization. We started with a robust brand discovery process involving senior management, executive board members and trustees. We learned about the Exposition’s remarkable history and its aspirations for the future. We developed a brand platform complete with logo, tagline and narrative. We created brand standards to protect the investment.
We have subsequently applied the brand to a number of deliverables including an Economic Impact Report, a branded, informational calendar to leave with prospective exhibitors and video and PowerPoint presentations for meetings with the New England Governors among others.
According to Eugene Cassidy, President & CEO of Eastern State Exposition, “I wanted someone to redefine ESE in the minds of stakeholders, reminding them of our history, our genesis and importance. I reviewed J Walter Thompson, Saatchi & Saatchi, Mintz & Hoke. I hired TSM Design. They have done an awesome job. They now have my complete faith.”
Ad Club Silver Awards for
Communication Materials, Stationary, Illustration
Regional Economic Impact Report