Brand Identity System, Print Collateral, Video Presentations

    Eastern States Exposition CEO and President Gene Cassidy hired TSM Design to rebrand this venerable organization. We started with a robust brand discovery process involving senior management, executive board members and trustees. We learned about the Exposition’s remarkable history and its aspirations for the future. We developed a brand platform complete with logo, tagline and narrative. We created brand standards to protect the investment.

    We have subsequently applied the brand to a number of deliverables including an Economic Impact Report, a branded, informational calendar to leave with prospective exhibitors and video and PowerPoint presentations for meetings with the New England Governors among others.

    According to Eugene Cassidy, President & CEO of Eastern State Exposition, “I wanted someone to redefine ESE in the minds of stakeholders, reminding them of our history, our genesis and importance. I reviewed J Walter Thompson, Saatchi & Saatchi, Mintz & Hoke. I hired TSM Design. They have done an awesome job. They now have my complete faith.”

    ad_Club-iconAd Club Silver Awards for
    Communication Materials, Stationary, Illustration





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    • ESE_LogoDetail2
    • ESE_Stationary1
    • ESE_Spread1_Black


    • ESE_Calendars2
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    • ESE_Illustration2
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    Regional Economic Impact Report

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    • ESE_Report3_Black
    • ESE_Report6-OnBlack


    • ESE_Brochures2_Black
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    • ESE_Card1_OnBlack
    • ESE_HolidayCard1
    • ESE_Invite1_OnBlack