Naming, Branding, Advertising

    It was an exciting time for Bob Cartelli of Greenfield. He was about to open new Toyota and Ford showrooms. The dealership was consistently receiving positive reviews on Dealer Rater. Bob’s commitment to Greenfield and his business leadership were paying off.

    He felt it was time to elevate the Cartelli enterprise, celebrate the opening of a modern, anchor business in the community and garner exposure and excitement to, ultimately, sell more Toyota and Ford vehicles.

    The Cartelli family called on TSM Design. We toured the facilities, listened, and reviewed the competitive landscape. Then, we got to work. The result is a new naming construct for the Cartelli company, a new brand, radio and TV advertising, and grand opening collateral materials.


    Business Cards


    Grand Opening Collateral


    TV Spot