Branding, Print, Environmental, Vehicle Graphics

TSM Design has engaged in brand development work for two of the 16 regional transit authorities. Our most recent identity work was for the Berkshire Regional Transit Authority. No small challenge given the need to incorporate the existing bulbous “B,” our design team once again rose to the challenge.

Our next assignment was the redesign of the fleet’s exterior graphics. The chosen concept celebrates their identity and relies on a vibrant palette of colors. Over time, we have applied the graphic system to buses of all sizes and configurations. We recently created QR-code inspired graphics for mini-buses assigned to the newly opened Route 7 Express.

Increasingly, clients understand the value of bringing the brand into their physical work environments. In addition to the fleet, TSM Design designed an interior makeover for the highly visible Intermodal Transit Center (ITC). The results speak for themselves.

BRTA is making investments in new services and technology. The transit authority relies on TSM Design to develop and execute plans to cost-effectively distribute information to its riders, from North Adams all the way to Pittsfield. Through the use of media relations, bus cards, bus ceilings, information racks, bus shelters, the bus drivers’ apparel, we are getting the word out with impact and within budget.

The launch of the Route 7 Express was a big deal. Rather than host a press conference, we decided to host an event—Invite dignitaries and the media to take a ride and experience the value-added features incorporated into this new service. The featured slide deck captures some of the event highlights.

“In a nutshell, TSM Design is extremely creative and very responsive.”

-Gary Shepard, BRTA Administrator

ad_Club-iconAd Club Bronze Award
Annual Report
Ad Club Bronze Award
Annual Report

Brand identity interchangeable mark



Environmental graphics supporting terminal makeover

  • brta-window-600x400
  • brta-entrance-600x400
  • brta-entrance2-600x400
  • brta-exterior-600x400
  • brta-garage-entrance-600x400

Annual Report

  • BRTA_AnnualReport_600X400-1
  • BRTA_AnnualReport_600X400-2
  • BRTA_AnnualReport_600X400-3
  • BRTA_AnnualReport_600X400-4

Bus graphics

  • purple-brta-bus-600x400
  • red-bus-600x400
  • yellow-brta-bus-600x400
  • yellow-hybrid-600x400

Route 7 campaign

  • BRTA_brochure-cover_600x400
  • BRTA_brochure-open_600x400
  • updated-brta-fold-out-brochure-600x400
  • BRTA_brochure-map-detail_600x400
  • BRTA_rack-card_600x400
  • BRTA_rack-card-detail_600x400
  • qr-bus-2-600x400
  • qr-bus-1-600x400
  • qr-bus-3-600x400

BRTA & Soldier On  – Veterans & Families Transportation Call Center

  • BRTA_VetCenter
  • BRTA_interior1
  • BRTA_Wall1
  • BRTA_windows
  • BRTA_print_materials
  • BRTA_landingPage