Brand Development, Narrative

    Harold Tramazzo, owner of The Hangar Pub and Grill in Amherst and Westfield and an owner of the Wings Over brand and franchise system, purchased the venerable Amherst Brewing Company. Established in 1997, before microbreweries were all the rage, John the brew master had built a solid reputation for great beer. Harold knew this brand had equity. It was just “time for a rebirth of sorts.”

    Enter TSM Design. Working with Amherst Brewing we refined the name—no more Amherst Brewing Company or ABC. We took a fresh look at the narrative, created a new logo, then developed an overall creative construct and product labeling. Now Valley residents can enjoy a fresh, small-batch brew at the Amherst Brewing Tap Room, compliments of a heritage of brewing and a new vision for the Amherst Brewing brand.

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    Tap Handle Design