Eastern States Exposition unveils new logo as it celebrates its 98th year

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By Jim Kinney | May 15, 2014

WEST SPRINGFIELD – The Eastern States Exposition unveiled a new logo Thursday with  an old-fashioned design  fitting for an institution celebrating its 98th year.

Eastern States President and CEO Eugene J. Cassidy unveiled the new logo design at a news conference Thursday where he also announced that the fair has a $479 million economic impact on the region. The news  conference occurred prior to a meeting of the  expositions boards of the directors and trustees.

TSM Design of Springfield came up with the new logo  for the Eastern States Exposition which features turn-of-the-20th-century flourishes and cursive word “Exposition” was designed for the Big E.  Other TSM clients include Hasbro and Westfield Gas & Electric and Baystate Health, UMass, The City of Hartford, United Way of Pioneer Valley, and Westfield Bank.

The first Big E was in 1916.

Here it is: Eastern States Exposition Logo Guidelines

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